#Crummiest shop in Reading of the week#

Forgive the blurred photo, photo fans, but alas I was in a hurry to take this photo as the shop owner was staring through the window and I was making sure he didn't see me take this photo. He might question my sanity. Fool. It might not have been the shop owner. Who knows? I might know if I went in, but I hate being the only one in a shop, there's safety in numbers, that's why I stick to the large chain stores.

Anyway the shop, well look at it, it just looks plain crummy, but what has tipped it over the edge for me is the owner has attempted to corrected the old style shop decor with a new and exciting cutting edge name! Did you know that the Internet is quite big now? So shops can try and cash in on this, by adding pointless .co.uk's to the end of a shops names. Small problem being there is no such website, unless you're supposed to put the space in, but last time I checked internet fans, you can't have spaces. All the more reason that makes me love the store even more! Of course no attempt has been taken to make the lettering look anywhere near as 'cutting edged' as the name, making it the more charming.

I would go inside, but... well I just mentioned why I wouldn't want to. But I'm sure the store is competivley priced, offers a wide range of sporting goods, staff are wonderfully helpful and offer the kind of customer care you could more than want. It just looks quite shite from the front.

Join me next week where I'll be looking at sewing shop 'Sew Devine' which has a clever pun in the store name, but as to what the pun is, I'll leave you to wait a week to find out. It's quite subtle.